Written by beverage server
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Creativeware 3-Gallon Unbreakable Beverage Dispenser $24.19 Three gallon unbreakable beverage dispenser is made of the same material used to make bulletproof glass. Carefree entertaining indoors and outdoors.... |
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Prodyne Fruit Infusion 93-Ounce Natural Fruit Flavor Pitcher $19.25 Enjoy refreshing lemon water, raspberry iced tea and more. Crystal clear acrylic pitcher has removable fruit infusion rod that screws into the lid. Open slots in rod allow liquid and fruit to mix naturally. Refill the pitcher without replacing the fruit..... |
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Cuisinart SS-700 Single Serve Brewing System, Silver - Powered by Keurig $365.00 Perfect for both personal use and entertaining%2C this single%2Dserve home%2Dbrewing system offers consumers fresh gourmet coffee%2C tea%2C hot cocoa%2C and more in under one minute%2E Choose either 4%2C 6%2C 8%2C or 10 ounce from the icon on brewing size options%2E Using Keurig K%2DCups%97featuring over two hundred varieties of pre%2Dmeasured%2C premium brand coffee and tea%2D%2Dthis brewer%92s i... |
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Responsible Alcohol Service (RAS) $75.00 Responsible Alcohol Service Training DVD is training for sellers and servers of alcoholic beverages in ALL STATES. For OREGON please see our "Responsible Vendor Program Training" DVD.Subjects Covered in RAS:Identifying Minors, Checking ID, Fake and Altered ID, Minor Decoy Operations, Shoulder Taps, Visibly Intoxicated Patrons, Refusing the Sale, Good Faith Effort and the 50 Signs of Intoxication.A... |
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Dixie 2346SAGE 16 oz Capacity, Sage Paper Hot Cup (20 Packs of 50) $208.54 Poly-coated paper cups. Cup Type: Hot; Capacity (Volume): 16.000 oz; Material(s): Paper; Color(s): White/Sage. Beverage; Cafeteria; Coffee; Coffee Cup; Cups; DIXIE; Food & Beverage; Food & Beverage Supplies; Hot Drink Cups; Kitchen Supplies; Party Cups & Glasses; Polylined; Hospitality; Cafeterias; Restaurants; Cafes; Beverages; Stations; Glass... |
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SOLO Cup Company IC16 - Duo Shield Hot Insulated 16 oz Paper Cups, Beige, 525/Carton $143.06 Offers a comfortable hand hold temperature without the need for a sleeve. Perfect for hot beverages. Cup Type: Hot; Capacity (Volume): 16.000 oz; Material(s): Paper; Color(s): Chocolate; Light Blue; Tan. Hot; Beverage; SOLO; Coffee; Coffee Cup; Hospitality; Cafeterias; Restaurants; Cafes; Beverages; Stations; Glass... |
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12 Ounce Travel Mug w/Twist Lock Cap, Fits Most Cup Holders, Aluminum (SPECARCU) Category: Cups Mugs and Servers $13.95 Item #: SPECARCU. Brushed aluminum thermal mug offers a secure twist look cap and an easy-slide drink top closure to keep beverages from spilling during commutes. Designed to fit securely in most vehicles' holders and consoles. Customers also search for: Mug; Keeps Beverages Cold or Hot; Aluminum;Special Flyer Merchandise,Break Room Supplies,Breakroom,Mugs,Cups,Brushed Aluminum,Travel Mugs, Therma... |
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Vertiflex Refreshment Stand, 2-Shelf, 29-1/2w x 21d x 33-1/2h, Black/White $233.08 Spacious top can support microwave or coffee maker. Surface is constructed to resist stains and scratches. Internal shelves can accommodate large-sized supplies. Doors open with ease for frequently used items. Color: Black/White Capacity (Weight): N/A Caster/Glide/Wheel: Glides Material: Melamine.Unit of Measure : Each... |
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Iceberg 20100 28-1/4 by 21-3/4 by 35-3/4-Inch Mobile Beverage Mate Cabinet with 2 Shelves, Oak $346.16 Top is designed with lip to catch spills. Self-closing hinges prevent doors from being left open. Shelves adjust to accommodate contents. Wheels for mobility. Color: Oak/Almond Capacity (Weight): N/A Caster/Glide/Wheel: Four Casters Material: Laminated.Unit of Measure : Each... |
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Compostable Cold Drink Cup Lids, Dome, Clear, 1000/Ctn $91.58 Corn clear plastic lids (PLA). Use with Eco-Products EP-CC9S-GS, EP-CC12-GS, EP-CC16-GS. Fits: N/A; Material(s): Corn Plastic; Color(s): Clear; For Use With: N/A. ... |
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Carlisle LD250N01 2.5-Gal Insulated Beverage Server, Brown $116.56 Carlisle LD250N01 2.5-Gal Insulated Beverage Server, Brown |
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Carlisle LD250N03 2.5-Gal Insulated Beverage Server, Black $116.56 Carlisle LD250N03 2.5-Gal Insulated Beverage Server, Black |
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Vollrath - 42 oz. Swirlserve Beverage Server, Each, White $16.98 42 oz. Swirlserve Beverage Server, Each |
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Cambro 10 gal. Beige Insulated Beverage Server, Each, Beige $189.98 10 gal. Beige Insulated Beverage Server, Each |
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Cambro 4-3/4 gal. Red Insulated Beverage Server, Each, Red $124.98 4-3/4 gal. Red Insulated Beverage Server, Each |
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Cambro - 2-1/2 gal. Beige Insulated Beverage Server, Each, Beige $109.98 2-1/2 gal. Beige Insulated Beverage Server, Each |
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Cambro - 5 gal. Beige Insulated Beverage Server, Each, Beige $124.98 5 gal. Beige Insulated Beverage Server, Each |
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Carlisle LD500N59 5-Gal Insulated Beverage Server, Easy Grip Handles, Slate $129.87 Carlisle LD500N59 5-Gal Insulated Beverage Server, Easy Grip Handles, Slate |
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Carlisle LD1000N01 10-Gal Insulated Beverage Server, Scratch Resistant, Brown $199.78 Carlisle LD1000N01 10-Gal Insulated Beverage Server, Scratch Resistant, Brown |
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Carlisle LD1000N08 10-Gal Insulated Beverage Server, Scratch Resistant, Forest Green $199.78 Carlisle LD1000N08 10-Gal Insulated Beverage Server, Scratch Resistant, Forest Green |
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Carlisle LD1000N59 10-Gal Insulated Beverage Server, Scratch Resistant, Slate $199.78 Carlisle LD1000N59 10-Gal Insulated Beverage Server, Scratch Resistant, Slate |
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Carlisle LD500N03 5-Gal Insulated Beverage Server, Easy Grip Handles, Black $129.87 Carlisle LD500N03 5-Gal Insulated Beverage Server, Easy Grip Handles, Black |
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Carlisle LD500N01 5-gallon Cateraide Beverage Server, Insulated, NSF, Brown $129.87 Carlisle LD500N01 5-gallon Cateraide Beverage Server, Insulated, NSF, Brown |
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Carlisle 1085103 3 Gallon Trimline Premium Beverage Server, NSF, Black $97.05 Carlisle 1085103 3 Gallon Trimline Premium Beverage Server, NSF, Black |
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Vollrath 52162 Hot-N-Cold Beverage Server, 20 oz, White $9.04 Vollrath 52162 Hot-N-Cold Beverage Server, 20 oz, White |
Colin Cowie Dual-Spigot Beverage Server with Metal Base
Food and Beverage and Hospitality Translation Tips
Many hotels and companies expect that menus would be one of the easiest translation services to accomplish. In reality, menu translation can be one of the most problematic or complex translation projects within the industry.
A language translation services company with experience in F&B and hospitality can be of great assistance in this type of project. But, there are no "fool proof" best practices that will guarantee optimal language translation of food and beverage menus. Many factors come into play, including how many languages are spoken in a particular target locale, and is that locale addressing the needs of visitors from another part of the world. Research on the needs of patrons from your key target markets is essential to providing full service and the maximum sense of "welcome" possible.
Service Localization: an emerging trend
Before addressing the specifics of menu translation, let's take a look at some dynamic trends affecting translation of menus and other F&B and hospitality collateral. For years, Quick Service Restaurants (or QSRs) have modified their menus to cater to local palates and the demands of their overseas franchisees. McDonald's for example, has used lamb rather than beef in its burgers in India because Hindu traditions forbid consuming beef. Subway jumped on the bandwagon last year and created a new menu for the Chinese market which included the Roasted Duck Sub sandwich.
This trend is expanding into the luxury travel segment and it is being taken to the next level by offering the comforts of home to guests from foreign locales. A recent report on meetings-conventions.com revealed that Hilton Hotels & Resorts and Starwood Hotels & Resorts Worldwide announced in early July that they are offering customized hospitality programs for their Chinese guests. As a part of this specialized service, they are offering Chinese language marketing collateral, in-room tea kettles, Chinese TV broadcasting, and dishes like congee on their menus. They are also staffing native Chinese speakers at their front desks.
Middle East travelers have also become a key growth market for many international hoteliers. Thailand-based luxury hotel group, Dusit International, responded to record numbers of guests from the Middle East by redesigning their menus to offer more Halal items. They have introduced Arabic TV channels, provided prayer mats and have information readily available on nearby mosques for their Muslim guests. Their long-term sales strategy is to increase the use of Arabic language content across all marketing channels, including websites.
Ironically, Chinese tourists are becoming an increasingly important growth market for many luxury hotel properties in the UAE.
I have coined the phrase "service localization" to describe this trend of providing food and services appropriate to the origin of key patrons or tourists. What exactly is "service localization"? Just as GPI adapts a document or website to a particular language or culture through translation, restaurants and hotels are localizing the products and services that are native to their key growth markets. Leading hospitality groups are not only translating their F&B menus, they are customizing dishes and other services--catering to the tastes and comfort of these travelers.
Menu translation as a first step to localized service
Hotel restaurants are more eclectic than ever, offering exotic dishes and ingredients. A perfect example, and one of my favorites, is Pad Thai, a traditional Thai noodle dish. How does a restaurant or F&B franchise in the Middle East handle this native Thai dish in a Russian or Arabic menu translation? The name alone can be tricky, but so can the ingredients, if they are not common to the restaurant's locale. An experienced translation services agency, should be able to coach you on how to best present your menus to your global clientele.
Here are some general tips:
- Transliteration versus Translation: Many dishes are well known in the target markets by their common names. In such cases, translation is not required, and it could actually cause more confusion. For menus going into Arabic, Chinese, Japanese or Russian, transliteration of the name of the dish may be the best option. Transliteration is the process of using the phonetic sounds of the source word in the target language. Translation uses the equivalent word and meaning in the target language. Transliteration is often used for brand names and words that are non-native to the language, like crème fraiche, beurre blanc, or Worcestershire sauce.
- Keep it simple and leave it alone! Sometimes the best approach is to leave the entrée in its native language and provide an appealing description of the ingredients or preparation method in the target language. I recently managed a menu translation project that included a "Sauce Jacqueline". The restaurant decided to use the French sauce name, but included a translated description of the sauce's ingredients. A reduction with carrots and ginger--it sounded fantastic!
- Actual names of ingredients may be rare or non-existent in the target locale. In such cases, official terminology may be absent and terms may have to be "invented" to describe what's actually on the menu. But be careful! Your goal is to entice, not to confuse or disgust. I recently came across an Arabic menu translation that used "brains" for "sweetbreads". If I had the choice of brains, or something else, I personally would choose the "something else".
- For casual dining or QSRs within the hotel, numbered or picture menus may be helpful in bridging the communication gap between your guests and your servers. Alternatively, you may want to have a bilingual menu with English and the target language. GPI can advise you on a layout that best accommodates bi-directional text, like Arabic and Hebrew, or double-byte characters, like Chinese.
- In certain markets you must not forget ingredient labeling on the menus for allergies, religious purposes, or restrictive diets.
- Don't try to over simplify. Your menu is your guests' first taste of what's to come. It's another marketing tool to sell your restaurant. Your translation should be appealing and inviting. A good translation services agency with an experienced translator cum copywriter is invaluable to your menu localization and your restaurant's success.
About the Author
To further understand about language translation and localization, read our blog Translation Services Blog. You may also wish to review our Translation services.
Globalization Partners International, the translation services agency, has created a more extensive overview of website globalization for several key locales in collection of downloadable globalization white papers known as our Website Globalization and E-Business Series. You may contact GPI at info@globalizationpartners.com or at 866-272-5874 with your specific questions about your target global markets and your project goals.
