Written by beverage innovations inc
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High Density Insulation Giant Flexible Beach Cooler Bag $19.85 Please note colors vary. * This giant flexible cooler / beach bag has extra large capacity * Holds up to 12 gallons. Keeps food cold / frozen items frozen for up to 5 hours * Beach bag design is easy to carry with shoulder pad. * Folds flat for easy storage. Ideal for the beach, picnic, travel or grocery shopping * Extra durable fabric with black trim and heavy duty zipper.... |
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Metrokane Houdini Wine Preserver $10.80 Save The Wine Vacuum Pump and Stoppers from Metrokane. Includes one Pump, and two Stoppers. Extra Stoppers are available - Part # 5578... |
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Vacu Vin Coffee Saver Starter Set $17.99 Vacu Vin Coffee Saver Keeps Food or Coffee Fresh Longer.... |
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SILLY STRAW PLASTIC TUBING EYEGLASS STRAWS $2.80 Drinking Glasses Literally. These clear, plastic-tubing faux-specs start in your soda, wrap around your ears and eyes, sit on your nose and end up in your mouth. You slurp and your drink zips around your face and into your yap. The last word in sophisticated beverage consumption. Made of 1/8" and 1/4" tubing, the slurp-parts detach for when you're not drinking. Some folks here believe we got thi... |
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Monin Gourmet SUGAR FREE Dark Chocolate Sauce Experience the rich, creamy taste of Monin Gourmet Sugar Free Dark Chocolate Sauce. Created especially fore café professionals, Monin Gourmet Sauces are made with the finest ingredients and natural flavors for the perfect specialty beverage every time. NUTRITIONAL FACTS Serving size: 1 fl. oz (30ml) Amount per serving Calories 80 Calories from Fat 10 % Daily Value* Total Fat 0g 2% Saturated F... |
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TEAWAVE STRAWBERRY BANANA, CS 6/64Z, 01-0280 BEVERAGE INNOVATIONS INC SMOOTHIE LIQUID $59.70 ... |
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Frappe Freeze Creamy Base Mix, Vanilla, 3-Pound $17.00 Create your own custom ice blended coffees or smoothies using Caffe D'Amore rich, creamy base mixed and your imagination. for coffee frappes, add espresso, milk and ice. For smoothies, add juice and/or fruit.... |
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Mighty Leaf Organic Mint Melange Tea Organic Mint Melange renews and refreshes with the finest organic peppermint leaves from the lush Middle Atlas Mountain range in Morocco. A well-rounded infusion with sweet lingering notes, Organic Mint Melange captures the cool and pure essence of peppermint... |
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Intex River Run II $29.95 The mesh bottom of this pool float keeps you cool and the built in backrest boasts easy cruising. Share the float AND the cooler with a friend but enjoy your own personal cup holders. An all-around grab rope and 2 heavy duty handles will keep you cool even in the rockiest conditions! Choose any one of the five air chambers to inflate your River Run II and prepare for water luxury!... |
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Can-Ouflage Beer Can Wraps -Designs May Vary. 4 Per Pack $0.76 BEER CAN WRAPS - Want to enjoy some suds in the park or in an area where they frown upon the consumption of beer? Don't want to pay the inflated prices for a cold beer at the beach? Well now you can enjoy your brews and nobody will be the wiser. Simply wrap these vinyl soda can simulated wraps around you can, and party on. These look like the real thing, and best of all they are reusable so you ca... |
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G.E.T. Enterprises Inc. - 90 oz. Clear Plastic Tahiti Beverage Pitcher, Each, Clear $12.48 90 oz. Clear Plastic "Tahiti" Beverage Pitcher, Each |
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Innovations $18.75 This book is in New - Excellent condition |
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Sparkle on Beverage $27 Sparkle on Beverage: Shown here on a Gold colored napkin. |
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Yacht on Beverage $27 Yacht on Beverage: Shown here on a Navy colored napkin. |
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Love on Beverage $27 Love on Beverage: Shown here on a Gray colored napkin. |
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Butterfly on Beverage $27 Butterfly on Beverage: Shown here on a Rose colored napkin. |
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Dragonfly on Beverage $27 Dragonfly on Beverage: Shown here on a Lavender colored napkin. |
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Drinks on Beverage $27 Drinks on Beverage: Shown here on a Chocolate colored napkin. |
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Celebrate on Beverage $27 Celebrate on Beverage: Shown here on an Aqua colored napkin. |
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Cake on Beverage $27 Cake on Beverage: Shown here on a Fuchsia colored napkin. |
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Card on Beverage $27 Card on Beverage: Shown here on a Black colored napkin. |
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House on Beverage $27 House on Beverage: Shown here on a Wine colored napkin. |
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Greetings on Beverage $27 Greetings on Beverage: Shown here on a Wine colored napkin. |
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Stardrops on Beverage $27 Stardrops on Beverage: Shown here on a Gold colored napkin. |
NAVIDAD DEL NINO DEL PUEBLO / COMITE SUB-REGIONAL PAP NEW JERSEY-4
Assess Your Company's Potential to Innovate With a New Business Model
Business concepts are all well and fine, but what do these business model innovation concepts potentially do for you? I want to share some questions designed to help you apply what you have been reading to your existing business.
What is your current business model?
If you offer many products and services, you may have more than one. Understanding how you operate now will make it easier to think about how you can improve upon the present.
In thinking about this question, you will find it helpful to focus first on what benefits customers get from what you provide. Also, consider what benefits the customers' customers get through to the end user of the product or service. In thinking about benefits, remember that customers always want more and at a lower price. How does your business model accomplish that for them?
As an example, let's consider the Folger's coffee business at Procter & Gamble. That business is an industry leader in providing coffee-based products to allow consumers to have a tasty, comforting beverage at home that may or may not stimulate them with caffeine. The products are sold primarily through supermarkets, discounters, and warehouse clubs.
Compare that with the Starbucks coffee business. Starbucks primarily provides high-quality coffee and tea products through a service in complex prepared forms in coffee bars to also provide an enjoyable experience. The company further offers roasted coffee beans as a product for tasty experiences at other coffee bars and eat-away-from home locales as well as for consumers to brew at home, so that customers can always have the good-tasting products they prefer.
The companies have two different business models that provide different products, differing amounts of experience, in different ways, and mostly in different locations. Notice that Folger's could have innovated with the Starbucks business model before Starbucks even existed as a company. The model already existed in Europe, which is what helped stimulate the Starbucks model.
Had Folger's taken this path, there would probably be only one business model now in the industry. Interestingly, the two businesses have started to compete directly with each other's business models by offering prepackaged coffee-based beverages that are manufactured and distributed by others into normal beverage outlets.
What were the last five business models before the current one?
Understanding how you got to where you are today often provides valuable insights into what new business models would be most attractive in the future. The forces that made those innovations work may still be around today, or may have only been slightly changed.
Has your company had a process aimed at developing improved business models?
New business processes almost always emerge from a deliberate process of innovation. If your company has yet to establish such a process, chances are higher that you have a substantial backlog of opportunities for desirable new business models.
If you have such a process, does it look at business model innovation separately from product and technological innovation?
Many companies see new products and technologies as the only potential ways to provide increased benefits to customers and end users. As the coffee discussion suggested, it can be easier to add more value by turning a product into a service than it is to focus only on improving the product itself.
For example, General Food's Maxwell House division had introduced flavored coffees conceptually like what you get in a coffee bar in the early 1970s. Few would argue that the taste and experience of these canned items are a match for what is offered at a Starbucks or a coffee bar using Starbucks products. Without a separate focus on designing and implementing new and better business models (that may include new products and technologies), you are probably missing most of your opportunities.
When was the last time your company changed its business model?
If the answer is more than two years ago, the odds favor there being a current opportunity to implement an improved business model.
How many times has the business model changed in your industry in the last ten years?
If the answer is less than three times, there is probably untapped potential for a new business model now.
How expensive is it for you to develop and test a new business model?
The answer differs a lot from industry to industry. If the costs are low, then you have very high potential to develop an improved business model. You will face few internal hurdles to doing the necessary early experimentation. Conversely, if the costs are high, you will probably need to create an improved way to develop business models that is less expensive.
How risky is it for you to develop a test a new business model?
For some companies, reputation is so important, for example, that it is difficult to even test new things until they are almost perfect. In other industries, working with crude prototypes is the expectation.
What do you lose if your business model experiment fails in all of the predictable ways that it could? If not very much, what are you waiting for?
If much is at stake, consider ways to reduce the amount at risk or the visibility of your flops. Early experiments should be expected to create "learning" rather than solutions, so you need to have a way to get your learning on the cheap.
Copyright 2008 Donald W. Mitchell, All Rights Reserved
About the Author
Donald Mitchell is chairman of Mitchell and Company, a strategy and financial consulting firm in Weston, MA. He is coauthor of seven books including Adventures of an Optimist, The Irresistible Growth Enterprise, and The Ultimate Competitive Advantage. You can find free tips for accomplishing 20 times more by registering at:
www.2000percentsolution.com
